It's one man pitted against another, each trying to one-up the other in all things fugly!
"Yes, I am looking pretty fugly. Get a load of this bow tie!"
"Dude! Check me out in my black-bow-tie-with-blue-suit, plus these ridiculously oversized Nicole Ritchie sunglasses!"
"Fortunately I have both a matching vest and highly visible sweatstains! Beat that!"
"Double whammy! Red scarf tied around the head and a double-breasted vest made from upholstery! That's impossible to beat!"
"We have a new fugly champion!"
(Screenshots from the song "Chaand Mera Dil" from 1977's Hum Kisi Se Kum Nahin)